While operators continue to slash budgets, some of these cuts will only have short term benefits with long term consequences. From the company’s perspective, does it make sense to save $5000 now at the cost of a 5% decrease in initial or late production? Whether late production is 3 or 30 years down the line, the extra production is usually more than enough to justify the cost of geosteering in any economy (see AAPG Explorer 2012 article for more details).
Maximize your future production today! Tighten targets to focus on sweet spots, and have a top notch steering crew (like Terra Guidance for example) keep your well in zone from landing to TD.